Getting motivated

You'd never know from a walk through the halls of power in Carson City that nearly one in four Nevadans are Latino. Only three Latinos currently serve in
elected positions in state government—Attorney General Catherine Cortez Masto, veteran Assemblymember Moises Denis, who grew up in Cuba, and freshman legislator Ruben Kihuen, who was born and raised in Mexico.

Efforts are underway to significantly increase the number of Latinos who are eligible to vote. A nationwide campaign called "Ya Es Hora" (in English, "It's Time") is being heavily promoted by Univision, a Spanish language TV network with stations in both Reno and Las Vegas. The campaign is just beginning in Nevada, but it has produced stunning results in California and other populous states.
Since its launch in January, "Ya Es Hora" has generated the filing of more than 600,000 applications for naturalization.